Main Description

I work on the French UX copy for the HelloFresh app and website, helping localise and adapt product experiences for French-speaking markets.

My role focuses on creating clear, intuitive and user-friendly microcopy across key stages of the customer journey, from onboarding and checkout flows to subscription management, error states and promotional campaigns.

Scope of work

• UX microcopy for app and website interfaces

• Product localisation for FR and BE markets

• Onboarding and checkout flows

• Subscription and account management journeys

• Notifications, banners and transactional messaging

• Retention and promotional content

Focus

• Clear and frictionless user experiences

• Natural and culturally relevant French localisation

• UX writing adapted to character limits and interface constraints

• Consistency across customer journeys and platforms

• Tone of voice aligned with the HelloFresh brand identity

Beyond translation, the objective is to ensure every interaction feels seamless, accessible and aligned with the HelloFresh user experience.

Key Features

• UX microcopy for buttons, CTAs, onboarding flows and notifications

• French localisation for app and website experiences

• Customer journey optimisation across subscription and delivery flows

• Tone of voice adaptation for French-speaking audiences

• UX-focused writing with readability and clarity improvements

• Cross-functional collaboration with product, CRM and localisation teams

Result

Contributed to a smoother and more intuitive French-language customer experience across the HelloFresh product ecosystem, helping maintain consistency, usability and engagement throughout the user journey.