Main Description

I worked on the creative development of social-first video content for Factor, producing high-converting scripts for paid social campaigns, influencer activations and performance marketing assets.

The project focused on short-form, mobile-first content designed for fast-scrolling platforms such as Instagram, TikTok and Meta Ads.

Scope of work

• Social video scripting for paid campaigns

• UGC and influencer scripts

• Hooks, CTAs and conversion-focused copy

• AI voiceover production with ElevenLabs

• Multilingual voiceovers and campaign adaptations

• Creative concept development for social-first content

Focus

• Mobile-first storytelling

• Performance-driven messaging

• Fast-paced vertical video formats

• Social-native and conversational copy

• Consistent brand tone across all assets

• Scalable AI-assisted content production workflows

The content strategy combined performance marketing principles with lifestyle storytelling to position Factor as a premium, convenient and modern food solution.

Key Features

• Short-form video scripting for TikTok, Instagram Reels and Meta Ads

• UGC and influencer talking points designed for natural delivery

• AI-generated multilingual voiceovers using ElevenLabs

• Conversion-focused hooks, CTAs and retention-driven messaging

• Social-first campaign concept development

• Mobile-first storytelling adapted to short attention spans

• Brand tone adaptation across multiple audiences and formats

Result

Delivered scalable and high-impact social video content that strengthened Factor’s digital presence through engaging storytelling, performance-focused scripting and AI-assisted production workflows.